Stefano Fake / THE FAKE FACTORY – IMMERSIVE MIRROR ROOM immersivemirroroom@gmail.com >> stefanofake@gmail.com

THE FAKE FACTORY : IMMERSIVE MIRROR ROOM

The Fake Factory : Immersive Mirror Room


stefanofake@gmail.com

Stefano Fake

Stefano Fake (THE FAKE FACTORY)
Italian filmmaker and visual artist (born October 7, 1971-not dead yet) who works
in video, film, photography, design, sculpture and environmental installations.
In 2001 he created THE FAKE FACTORY, an award-winning video design and
new media art collective based in Florence, Italy.
THE FAKE FACTORY represent a benchmark for contemporary videodesign and new media art creations.

immersive mirror room

THE FAKE FACTORY:“IMMERSIVE MIRROR ROOM”, immersive video-art installation – 2001 to date.

Since 2001, the Italian artist Stefano Fake (THE FAKE FACTORY) has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself.
While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside. A lifelong flow of constantly changing images wraps the spectator.

L’artista italiano Stefano Fake (THE FAKE FACTORY) gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.

Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti.

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento.

Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.

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Stefano Fake (THE FAKE FACTORY)


stefanofake@gmail.com


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Florence
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Italy

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